Topic
Tag: Festive Marketing
58 stories
Birla Opus Paints’ Pujo film puts homecoming before paint
Birla Opus Paints has launched a Durga Pujo campaign following a young woman home to rediscover family rituals, created by Leo India.
MTR Foods Turns Festive Sweets Into a Language of Its Own
MTR Foods reframes festive mithai as an emotional vocabulary with a book, film and wider sweets range—plus lessons for cultural marketing.
AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.
OnePlus #MakeItSpecial 2026 Celebrates Diwali Across Generations
OnePlus India's third #MakeItSpecial Diwali film pairs Gen Z dance challenges with grandparents, with Smriti Mandhana and a Marzi community push.
Flipkart BBD Ad Turns Piyush Mishra’s Regret Into iPhone Push
Flipkart and McCann India use Piyush Mishra's missed Maine Pyar Kiya role to frame Big Billion Days iPhone offers as an opportunity not to…
YouTube Shopping expands in India as creator payouts surge 160%
YouTube adds Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Indian affiliate programme as creator payouts rise 160% and new AI tools arrive.
Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.
Tanishq Starts Advertising on ChatGPT Ads in India
Tanishq is using ChatGPT Ads in India to reach high-intent buyers for Gold Exchange and Rivaah campaigns, managed by HiveMinds this festive season.
Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.
CTV and OTT Lead India’s Festive Ad Trust: VDO.AI
VDO.AI's Festive Consumer Index 2026 shows CTV and OTT lead ad trust, while social media dominates discovery, and relevance drives action.
CTV Is Changing How Ads Are Made, Not Just Where
CTV targeting, longer watch times and festive trust signals are pushing brands to rethink creative strategy, ETBrandEquity's latest CTV Dossier shows.
Philips ‘Airfryer Matlab Philips’ Builds Category Ownership
Philips launches 'Airfryer Matlab Philips' with Sushmita Sen, leveraging over a decade of airfryer leadership ahead of the festive season.