Topic
Tag: Festive Marketing
58 stories
PNGS unveils Ganeshotsav range under Dagina Maharashtra-cha
PNGS expands its Dagina Maharashtra-cha festive push with silver Ganesh idols, puja essentials and heritage gold jewellery for Ganeshotsav.
Titan Targets Rs 350 Crore Mechanical Watch Revenue by FY27
Titan plans to grow mechanical watch revenue from Rs 250 crore to Rs 350 crore by FY27 with a new Vetra movement, festive push…
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
Swiss Beauty Enters Bigg Boss 20 as Special Partner
Swiss Beauty has joined Bigg Boss Season 20 as special partner in makeup, with in-house presence, a branded segment and ads running until October…
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
Ganesh Chaturthi 2026: Brands Tap Tradition, Tech and Green Ideas
From plantable Seed Ganesha idols to AI-led family moments, here is how brands are aligning with Ganesh Chaturthi rituals, sustainability and home.
Cycle Pure Agarbathi Taps Festive Emotions in Maharashtra
Cycle Pure Agarbathi's Agarbathi Bole campaign positions incense as a memory and emotion trigger in Maharashtra, backed by premium festive formats and wider retail…
Freedom Oils Hands Out 10,000 Seed Ganesha Idols This Festival
Freedom Healthy Cooking Oils is distributing 10,000 seed Ganesha idols in Hyderabad and Bengaluru, marking seven years of its Green Ganesha activation.