Topic
Tag: Diwali
3 stories
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
Chumbak’s Festive Ad Pushes Personal Gifts in Seven Cities
Chumbak's new festive campaign asks shoppers to skip predictable gifts and pick presents that match the person, with film, print and store rewards.
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.