Topic
Tag: India
84 stories
Jio Story: The Welcome Offer’s One-Line Brief for Marketers
How Jio's 2016 Welcome Offer reset India's data conversation and gave marketers a one-line brief: sell the daily habit, not the connection.
Glow & Lovely turns a saas-bahu body-swap into a micro-drama
ShareChat and Moj have launched 'Saas, Bahu aur Magic', a comedy micro-drama with Glow & Lovely that threads skincare into a saas-bahu body-swap tale.
EMVIES 2026: Wavemaker Wins 20 Golds and the Grand EMVIE
Wavemaker and Colgate won the Grand EMVIE for the Colgate Oral Health Movement, while Mindshare, WPP Media and HUL took top honours.
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.
Jio Story: The AI Dal Moment Is Infrastructure
How 5G, cloud and AI become ordinary kitchen habits: Jio's arc from the 2016 data reset to a simple dal question.
Realme outlines 2027 India roadmap around marketing and retail
Realme’s CMO reassures Indian partners with a 2027 plan that ties a stronger smartphone portfolio to marketing, retail alignment and post-launch engagement.
Jio Story: Kirana to Cloud, One Searchable Memory at a Time
The khata book is moving to the cloud. For the corner shop, that means searchable sales memory, better reorder cues and a new customer…
Jio Story: The Chai Stall, the Study Call, the Road Trip
From UPI at a chai stall to a study group on video and maps on a family road trip, how everyday data moments became…
Jio Story: The Local Voice Economy in Three Everyday Rooms
Village calls, hostel Wi-Fi and regional creators show how daily connectivity became a habit layer for local voices. A Jio Story feature.
Why ₹40,000 in Affiliate Sales Can Beat ₹50,000 for D2C
Last-click rules can make profitable affiliates look expensive. Here's how India's D2C teams should set windows, compare net orders and pay fairly.
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.
The One-Phone Watch Party: Cricket, Finales, Wedding Reels
Cricket nights, web-series finales and wedding-season reels turned one Jio connection into a shared pop-culture screen. A look at the habit behind the data.