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Tag: India
84 stories
Jio Story: Dal, Cloud and AI at the Kitchen Counter
What 5G, cloud and AI mean in everyday language, shown through a mother asking for a dal recipe—and what marketers can borrow from the…
The Shared Screen Is India’s Real Watch-Party Network
Cricket nights, web-series finales and wedding reels now share one screen. Here's what shared-screen viewing teaches marketers.
Publicis India grows double digits in Q3 as AI bet pays
Publicis Groupe's India business grew double digits in Q3 2026, powered by accelerating demand for AI-led marketing across Asia-Pacific.
Jio Story: Five Routines That Outlasted the Data Meter
For marketers, five everyday Jio users reveal the real shift from data cost to daily ritual.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
Jio Story: A Dal Recipe, a Cloud Bill and an AI Habit
How 5G, cloud and AI Everywhere for Everyone become legible through everyday habits—starting with Mummy asking for a dal recipe.
Jio Story: 2016’s Data Ration Card Is Now a Pocket Habit
A decade of small shifts: from rationed data and cyber cafe queues to unlimited access carried in every pocket. What changed for marketers and…
JLL’s 18,000-Strong India Team Anchors Sea Link Brand Debut
JLL marks its first major India brand push with a Bandra-Worli Sea Link takeover and an 18,000-strong team behind the message.
Jio Story: Mummy’s Dal Recipe, 5G and Everyday AI
How a kitchen question about dal becomes a plain-language frame for 5G, cloud and AI done quietly in the background.
Why Points Alone Don’t Create Brand Loyalty
A marketer's look back at bottle caps, coupon books and Ramon stamps asks whether today's points and tiers create loyalty—or merely dress up a…
Only 13% of Indian enterprises have scaled Voice AI
Nasscom-Krisp report on 140 organisations finds enterprise Voice AI is still pilot-heavy; language accuracy and integration are the biggest scaling blockers.
Hansaplast targets 13 crore urban children with Jonty Rhodes
Hansaplast's new printed plasters, fronted by Jonty Rhodes, use play and collectibility to reach India's 13 crore urban children.