Topic
Tag: India
84 stories
Hyundai takes CX beyond dealerships with one-day camps
Hyundai Motor India is bringing sales, service and exchange experiences to residential communities, fuel stations and shopping hubs on 4 October.
Freedom Enlists Rahul Dravid for Heart-Health Oil Campaign
Freedom Healthy Cooking Oils has launched Freedom Dil Ki Baat with Rahul Dravid to turn cholesterol awareness into a simple kitchen choice.
Meta Micro Drama Playbook Shows 1.6x ROAS Lift
Meta’s new micro drama playbook, developed with Kuku TV, maps viewer segments and shows how Advantage+ lifts ROAS while cutting subscriber costs.
AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.
Hinge Rebuilds India App Around Trust and Intentional Dating
Hinge adds a waitlist, verification, screenshot protection and message controls for Indian daters, turning trust into a brand strategy.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
Ather Energy, Nykaa Make Contagious Brands Report 2026
Contagious Brands Report 2026 names Ather Energy and Nykaa among 45 global brands moving beyond products to build distinctive consumer experiences.
Doraemon Movie’s 360-Degree India Push Targets Families
A nationwide 360-degree campaign spanning OOH, digital, radio, schools and KidZania is building buzz for Doraemon's October 2 India release.
Growth marketing is India’s next marketing career track
Why growth marketing is moving from a specialist niche to a mainstream career path in India, and which skills now matter most.
Assetz puts design at centre of Life Reimagined campaign
Bengaluru developer Assetz turns balconies, lobbies and play areas into a design-led brand platform for lasting recall.
Freyr Energy Teases Cricket Star as First Brand Ambassador
Freyr Energy builds buzz around its first brand ambassador with ‘Solar Ho, To Freyr Ho!’, linking rooftop solar with Indian cricket.
35% of Indian singles feel lonely but 70% seek deeper ties
A new Ipsos-Match Group survey of 1,000 Indian singles reveals a connection gap: they feel lonely yet seek deeper, safer long-term relationships.