Topic
Tag: India
84 stories
Kirana to Cloud: The Counter That Remembers
How small Indian shops are moving from the khata book to the cloud, and what changes for the counter, its customers and marketing.
Welspun’s ‘Itna Drama Kyun?’ Campaign Stars Vidya Balan
Welspun has launched a two-film humour campaign with Vidya Balan, turning everyday towel and bedsheet frustrations into cinematic drama.
Jio Story: Five Lives Built Around Data
A phone, a kirana counter, a late-night queue and Dadi's first video call: how Jio's 2016 data shift became ordinary daily behaviour.
Amazon Prime Video adds interactive ads with 50% purchase lift
Amazon Ads debuts Interactive Video Ads and Pause Ads on Prime Video India; early markets report over 50% higher total purchases from interactive campaigns.
Facebook tests Reels-first feed in 400M+ India
Meta is testing a Reels-first Facebook UX in India, opening some users straight into full-screen video. Here's what it means for brands.
Fossil ropes in Varun Dhawan and Kriti Sanon for Diwali 2026
Fossil’s Diwali 2026 film puts its gold-tone watches inside Tambola, mithai and family moments with ambassadors Varun Dhawan and Kriti Sanon.
Farhan Akhtar is Emporio Armani Watches’ first Indian ambassador
Emporio Armani signs Farhan Akhtar as its first Indian brand ambassador for watches, targeting younger consumers through a timeless, evolving persona.
Khushboo Gujarat Ki: Amitabh Bachchan’s tourism masterstroke
How Amitabh Bachchan’s 2010 Khushboo Gujarat Ki film turned a state tourism push into a national catchphrase and a celebrity-destination blueprint.
Ranbir Kapoor Launches Flux Theory Shower Care Brand
Ranbir Kapoor enters the FMCG market as Founder of Flux Theory, a shower-care brand that pairs five screen personas with five personality-led shower gels.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Bayer’s Alka-Seltzer launches ‘Alka Meets Alka’ with Alka Yagnik
Bayer Consumer Health pairs playback legend Alka Yagnik with Alka-Seltzer in a name-led digital campaign to build recall in India’s antacid market.
Ray-Ban Names Ranveer Singh as First India Brand Ambassador
Ray-Ban appoints actor Ranveer Singh as its first-ever brand ambassador for India, fronting classic eyewear and Ray-Ban Meta smart glasses under a new campaign.