Topic
Tag: India
84 stories
Wagh Bakri Premium Leaf taps Karnataka’s Kadak culture
Wagh Bakri Tea Group launches a Karnataka-first campaign for Premium Leaf with Anushree, built around the local Kadak and Swadbhari cultural code.
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…
YouTube India: Long Videos Win Watch Time, Mid-Length Wins Reach
New YouTube India data shows 22+ minute videos generate 2.2x watch time, while sub-13 minute videos win reach and subscribers—what creators should choose.
EssilorLuxottica Names Ashwin Uppal Marketing Head, Greater India
Ashwin Uppal joins EssilorLuxottica as Head of Marketing, Greater India after stints at RMZ, Reckitt, L'Oréal and Jio. Here's what the move signals.
CTV and OTT Lead India’s Festive Ad Trust: VDO.AI
VDO.AI's Festive Consumer Index 2026 shows CTV and OTT lead ad trust, while social media dominates discovery, and relevance drives action.
MarkNext Group Names Nabeel A. Khan Global CEO and Editor-in-Chief
MarkNext Group appoints Nabeel A. Khan as Group CEO and Editor-in-Chief to lead global operations and upcoming media ventures across India and MEA.
AnyMind Group Launches AnyCreator Stream in India
AnyMind Group's new platform helps creators track live performance, manage earnings and join brand campaigns via YouTube Live.
How HYROX India Scaled to 15,000 Racers with Zero Paid Ads
HYROX India has grown from 1,600 to around 15,000 participants with zero paid marketing, relying on community word-of-mouth and selective brand partnerships.
Hershey’s India Finds Comfort in Everyday Chaos
Hershey’s India and TBWA\Lintas have launched a Hinglish-led brand platform that turns daily setbacks into chocolate moments across TV, digital and OOH.
My Advisers Expands Digital Marketing and Tech Consulting in India
India-based My Advisers is widening its digital marketing, technology and CRM consulting services for startups, SMEs and entrepreneurs.
Britannia Treat and Havmor Launch Croissant Ice Cream Sandwiches
Britannia Treat Croissant and Havmor Blockbuster launch a limited croissant ice cream sandwich in three combos across Ahmedabad, Delhi, Mumbai and Zepto.