Kolkata-based consulting platform My Advisers is expanding its technology, digital marketing and business consulting services for startups, SMEs, entrepreneurs, sole proprietors and growing organisations across India.
The September 18 announcement points to a coordinated push across website development, digital marketing, online advertising, CRM, business automation and related digital business services.
What the expansion covers
According to the company, the broader offering is designed to support businesses at multiple stages of the digital journey. Among the services highlighted are:
- Website planning and development
- Technology consulting
- SEO and digital marketing consulting
- Lead-generation strategies
- Online advertising support
- CRM implementation
- Business automation and process consulting
For early-stage founders and entrepreneurs, the emphasis is on establishing an online presence—website development, digital marketing, advertising, analytics and technology selection. For SMEs and growing organisations, the support shifts toward website improvement, digital marketing planning, CRM implementation, business automation and broader technology requirements.
Why this matters for marketers
Indian SMEs and startups often stitch together freelancers, agencies and software tools for website, SEO, ads and CRM. My Advisers’ move reflects a growing market preference for integrated consulting rather than disconnected vendors. For marketing teams, that matters because fragmented systems typically show up as weak lead handoffs, poor campaign visibility and underused CRM data.
The expansion also signals that CRM and automation are becoming central to digital marketing conversations. When lead management, sales workflows and marketing campaigns sit on separate tools, growth becomes harder to measure and repeat.
Founder’s view
"My Advisers aims to make technology and digital business solutions more accessible and practical for entrepreneurs and growing organizations," said Biswajit Barman, Founder of My Advisers. "We focus on understanding business requirements and providing appropriate consulting and implementation support across technology, marketing, CRM and digital growth."
My Advisers is also building relationships with technology, advertising, website and business-software ecosystems, which the company says will help clients identify suitable tools and services across a broader range of requirements.
A practical takeaway
Before adding new technology or agencies, teams can apply a simple check: audit the customer journey from website visit to CRM record, identify where leads stall between marketing and sales, select fewer connected tools instead of stacking more platforms, and fix lead definitions and workflows before increasing ad spend.
The bottom line
For marketing professionals and founders, this expansion is another signal that digital growth support is moving toward integration. A consulting partner that can connect website decisions, lead generation, CRM workflows and advertising is more likely to reduce handoffs and improve execution speed. The challenge for buyers remains the same: tie every consulting engagement to a measurable outcome, whether that is lead quality, pipeline visibility or a cleaner customer workflow.
Source: 24-7 Press Release Newswire
