Topic
Tag: CRM
12 stories
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
Salesforce buys Cresta to bring AI voice agents to calls
Salesforce signs a deal to acquire Cresta, adding AI voice agents and real-time rep guidance to its Agentforce push—price undisclosed.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
HubSpot Unbound 2026: 14 Updates Marketers Should Know
HubSpot's Unbound 2026 brought Agent Hub, smarter agents, churn-risk signals and a live meeting-record change. Here's what marketers should do first.
Raymond Lifestyle Picks Publicis Groupe as Marketing Partner
The new Team One Thread unit unites creative, media, performance marketing, CRM, data and technology across Raymond Lifestyle's apparel brands.
Publicis Groupe India bags Raymond Lifestyle mandate
Raymond Lifestyle has consolidated creative, media, performance, CRM, digital and tech with Publicis Groupe India's bespoke Team One Thread.
Salesforce Buys Listen Labs for AI Customer Research
Salesforce is buying Listen Labs, bringing AI interviews, analysis and digital twin simulations closer to its CRM and AI agents.
My Advisers Expands Digital Marketing and Tech Consulting in India
India-based My Advisers is widening its digital marketing, technology and CRM consulting services for startups, SMEs and entrepreneurs.
HubSpot Rebuilds Platform Around AI Agent Orchestration
HubSpot's Unbound26 update turns Breeze Assistant into an AI orchestration layer, backed by a self-updating Smart CRM and Growth Context.
Tyaani Jewellery Taps Zithara.AI for AI-Led CRM Push
Tyaani Jewellery by Karan Johar has partnered with Hyderabad-based Zithara.AI to bring AI-native CRM and personalised engagement to its retail operations.
Hamilton Sciences Taps WebEngage for Personalised Journeys
Hamilton Sciences has partnered with WebEngage to power behaviour-led, omnichannel customer journeys across its Denver, ENVY and Vanesa brands.
Why Your Customer Data Is Getting Worse, Not Better
Marketers are collecting more customer data than ever, yet trusting it less. A MarTech Conference panel unpacked data decay, AI risk and fixes that…