Topic
Tag: Digital Marketing
6 stories
AI Is Reinforcing Big Tech’s Grip on Ad Growth
New Madison & Wall estimates show Google, Meta and Amazon captured 56% of US advertising revenue in 2025, as AI-driven buying accelerates.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
IIM Amritsar’s Pariprekshya’26: Alt Assets and Attention Lessons
IIM Amritsar's Pariprekshya'26 put alternative investments and attention-based marketing in focus. Here are the key lessons for practitioners.
Barabanki Artisans Trained in AI, Branding and Digital Selling
Over 100 PM Vishwakarma artisans in Barabanki learned AI tools, branding and digital marketing, with 23 onboarded to ONDC for online market access.
YAAP Wins Creative and Media Mandate for Parle Candy Culture
YAAP has been named digital and media partner for Parle Candy Culture after a multi-agency pitch, covering creative, content, creators and media buying.