Topic
Tag: Digital Marketing
40 stories
Top 10 Affiliate Marketing Networks in India for 2027
From auto-linking tools to UPI payouts, India's affiliate landscape is maturing. Here are the networks content creators should evaluate for 2027.
AI Cuts Creative Production Costs Tenfold: OpenArt
OpenArt says AI creative tools are production-ready, removing friction rather than people—and enterprise controls matter when teams scale.
Axis Max Life launches early ChatGPT Ads campaign
Axis Max Life Insurance has started advertising on ChatGPT Ads in India with HiveMinds, making it one of the first insurers to use AI…
Jio Story: What the 2016 Welcome Offer Taught Marketers
A marketing case study on Jio's 2016 Welcome Offer, and how it reset what India expected from data and what marketers learned.
PUMA India Promotes Deven Deshpande to Sports Marketing Lead
PUMA India elevates its social and influencer marketing lead to head sports marketing, signalling a tighter link between sport, social and brand.
Jio Story: The 2016 Data Reset’s Marketing Lessons
The 2016 Welcome Offer was more than free 4G. It reset what India expected from data and left marketers a playbook for behaviour-led launches.
Festive ad-tech hiring: Delhi programmatic roles at 50%
TeamLease EdTech's HY2 2026 report shows programmatic associate roles lead Delhi fresher hiring at 50% and digital marketing executive tops Mumbai at 48%.
Programmatic fresher hiring in Delhi hits 50%: TeamLease
TeamLease EdTech's HY2 2026 report shows Programmatic Advertising Associate leads Delhi fresher hiring at 50%, while Digital Marketing Executive leads Mumbai at 48%.
Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
After 2016, India's data habits split into four types: Saver, Binger, Hotspot Hero and Reel Royalty. Each changes the creative brief.
Jio Story: 2016’s Data Ration Card Is Now a Pocket Habit
A decade of small shifts: from rationed data and cyber cafe queues to unlimited access carried in every pocket. What changed for marketers and…
CoinSwitch’s ₹500 Bitcoin Benefit Gets Star Campaign
CoinSwitch pairs Ronit Roy and Darsheel Safary to explain Market Protect, a limited benefit for eligible Bitcoin spot trades with a ₹500 lifetime cap.
Jio Story: Mummy’s Dal Recipe and the Everyday AI Future
When 5G, cloud and AI stop being buzzwords, they show up at the kitchen shelf. Here's what that shift means for marketers.