Topic
Tag: Digital Marketing
40 stories
DS Group, WPP Media and MICA launch DCODE 2.0
DS Group, WPP Media and MICA release DCODE 2.0, an open-access digital marketing playbook that places AI across search, paid media and content.
Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.
Google ad tech remedies land as AI platforms move in
Google must open AdX and DFP, but the next ad battle is shifting to AI platforms that combine discovery, ads and transactions.
Sofitel Mumbai BKC Names Ekta Kanchan Marketing Director
Sofitel Mumbai BKC appoints Ekta Kanchan as Director of Marketing, bringing 13 years of luxury hospitality and consumer brand experience.
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
My Advisers Expands Digital Marketing and Tech Consulting in India
India-based My Advisers is widening its digital marketing, technology and CRM consulting services for startups, SMEs and entrepreneurs.
Composable vs Packaged CDP: A 4-Point Evaluation Framework
Four criteria—data infrastructure, engineering capacity, real-time latency, and cost—help marketing teams choose between composable and packaged CDPs.
Spotify Opens Podcast Partner Program to 35 New Markets
Spotify's podcast partner program now reaches 35 regions including Brazil, Mexico, Spain and Poland. Here's what marketers and creators should watch.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.
Adobe Expands Free AI Training, Sets 30M Learner Goal
Adobe’s Digital Academy tops 3 million learners in 2026, with India partnerships and free LinkedIn courses for marketers, plus this week’s AI martech releases.
AI Is Reinforcing Big Tech’s Grip on Ad Growth
New Madison & Wall estimates show Google, Meta and Amazon captured 56% of US advertising revenue in 2025, as AI-driven buying accelerates.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.