Topic
Tag: Digital Marketing
40 stories
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.
3 Questions to Separate Useful AI Advice From Noise
Much of today's AI advice is questionable. A three-question filter can help marketers separate useful guidance from hype before spending tokens and budget.
How Burger King’s Subservient Chicken Rewired Viral Marketing
In 2004, Burger King and Crispin Porter + Bogusky turned a man in a chicken suit into one of the first true interactive viral…
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
Data Busts 7 AI Search Myths Marketers Still Believe
AI and traditional search are growing together, not competing. New data shows AI-driven traffic is real but massively undercounted in analytics.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
Clarity Communication and Virtual Pebbles partner on AI-led work
Clarity Communication and Virtual Pebbles will jointly scope PR, digital and AI-supported projects for B2B, MSME and founder-led businesses.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
Growth marketing is India’s next marketing career track
Why growth marketing is moving from a specialist niche to a mainstream career path in India, and which skills now matter most.
India DigiPlus Awards 2026: Top Digital Winners Revealed
India DigiPlus Awards 2026 named The House of Abhinandan Lodha Brand of the Year, with Wavemaker and Infidigit leading the agency wins.
Martech Skills That Survive Platform Change and AI
Portable expertise, owned relationships and positive friction can turn platform churn and AI disruption into career leverage, according to a new MarTech piece.
DS Group, WPP Media and MICA launch AI playbook DCODE 2.0
DS Group, WPP Media and MICA have released DCODE 2.0, an open-access playbook that embeds AI into search, paid media, content and measurement.