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Author: Marketing Junkies Desk
1,350 stories
92.9% of Revenue Came from Repeat Customers—AI Can’t Explain Why
An analysis found 92.9% of revenue came from repeat customers. The number invites action—but AI can't tell you why they stay.
Affle Buys Perion for $420M as Open-Web Shrinks
Affle will buy adtech firm Perion for $420 million all-cash, a 34.5% premium, taking it off Nasdaq as open-web consolidation accelerates.
Radhika Subberwal Sidhu rejoins WPP Media after 16+ years at IPG
Radhika Subberwal Sidhu returns to the GroupM network as WPP Media's SVP Strategy after leadership roles at Starcom and 16+ years at IPG Mediabrands.
Starbucks India Names Mitali Maheshwari Product & Marketing Director
Tata Starbucks promotes Mitali Maheshwari, a former Red Bull brand head, to lead product and marketing as India's café market heats up.
5 audits to cut underused martech tools
Use capability mapping, JTBD scoring, TCO reviews, data-flow checks and renewal timing to cut redundant software before budgets do.
P&G elevates Shalini Saraswat as Pantene India business head
Shalini Saraswat moves from Head & Shoulders India to lead Pantene India after a P&G career spanning Tide, hair care and a 2020 internship.
AI Ad Placement Merger Aims for 2B Viewers and an IPO
Rembrand and Whisper World are combining into WRLabs, a 450-person ad-placement business reaching 2B monthly viewers that plans an IPO.
Zee5 and Saptharushi launch ZAP for privacy-first ad targeting
Zee5 and Saptharushi have launched ZAP, a privacy-first audience platform that lets brands target using consented purchase and viewing signals.
LS Digital launches Commerce One as pilot ad revenue lifts 25%
LS Digital's Commerce One unifies D2C, marketplace and quick commerce growth. Early pilots show a 25% ad revenue lift and 22% lower ACOS.
Amazon India’s #DeliverTheLove makes presence the Diwali gift
Amazon India and Ogilvy West turn a childhood rocket-bottle memory into a Diwali reunion film about presence over presents.
UnFoldMart wins Meteoric’s AI visibility mandate across 3 markets
UnFoldMart will run SEO, AEO and GEO for Meteoric Cosmeceutiicals across India, Europe and the US, marking RevFind.ai's first Indian client.
AAAI forms Media Council with top agency networks
AAAI has formed a Media Council with leaders from WPP, Omnicom, Publicis, Havas and Madison World to focus on talent, collaboration and thought leadership.