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Author: Marketing Junkies Desk
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Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
Monoculture Is Dead: Winning in a Niche Polyculture
Gold House's Bing Chen argues brands should trade mass reach for deeper ties with niche communities—and gives a four-part superfan playbook.
McVitie’s puts its masterbrand front and centre
McVitie's has launched a multimillion-pound masterbrand campaign across TV, social, out-of-home and in-store, with limited-edition packs.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
Dollar BigBoss renews Mahesh Babu for South India push
Dollar Industries extends Mahesh Babu as Dollar BigBoss ambassador for South India and plans a new TVC focused on strength, dependability and style.
Goodwipes Spoofs OpenAI’s Astra Ad With AI-Created Asstra
Goodwipes turned OpenAI’s Astra ad into Asstra, a four-day AI-created parody that puts the future of butt wiping in the cultural spotlight.
Archer & Bull Names Parag Patil as India COO
Executive search and leadership advisory firm Archer & Bull names Parag Patil as COO, India, as it aims to double India's revenue contribution.
Bridgers Retains IIT Kanpur UpStart 2026 Media Mandate
Bridgers will manage media relations, narrative strategy and multi-channel outreach for IIT Kanpur E-Cell's UpStart 2026, building on a two-year partnership.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.
HubSpot Rebuilds Platform Around AI Agent Orchestration
HubSpot's Unbound26 update turns Breeze Assistant into an AI orchestration layer, backed by a self-updating Smart CRM and Growth Context.