Topic
Tag: Media Planning
51 stories
Havas Media India tops RECMA 2026 with 21 points
Havas Media India takes the No. 1 spot in RECMA's 2026 qualitative rankings with 21 points, its fifth straight Dominant Profile, and leads new…
A 6:1 ROAS shouldn’t write your 2027 media plan
A 6:1 search ROAS may flatter the channel but hide weak audience strategy. Here's how to plan 2027 budgets around customers, not channels.
Rural Gen Z is 33% of mobile users—and buying online
WPP Media and Kantar's Rural Barometer 2026 shows rural Gen Z buying online ahead of the rural average, pushing a Bharat-first advertising shift.
Axis Max Life launches early ChatGPT Ads campaign
Axis Max Life Insurance has started advertising on ChatGPT Ads in India with HiveMinds, making it one of the first insurers to use AI…
Jio Story: Which Data Self Are You in India’s Data Decade?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are context-driven personas. Here's how to plan marketing for India's multi-self data decade.
NBC Nightly News Takes 1.018M Demo, Only Up in Both
NBC Nightly News was the only evening newscast to grow week-to-week in both total viewers and the Adults 25-54 demo for the week of…
CNN Leads Cable News Gains With 21% Total-Day Demo Jump
Fox News, MS NOW and CNN all grew viewers in the Oct. 12 week, but CNN's 21% total-day A25-54 gain reclaims the No. 2…
Jio Story: Which Data Decade Archetype Are You?
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty: the four human habits that came with India's data decade, and what they mean for…
Dentsu X: Connected Campaigns Beat Media Fragmentation
Bruce Williams, CEO of Dentsu X North America, says brands must move from siloed experience planning to 'experience platforming' to unite data and media.
Jio Story: Four Data Archetypes Behind India’s Everyday Scroll
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not just memes—they are the behavioural personas marketers should brief next.
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
Jio Story: Four Characters From India’s Data Decade
Meet the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four habits that turn India's data decade into a cultural brief.