Topic
Tag: Media Planning
10 stories
CNN-News18 Refreshes Programming Under Voice for a New India
CNN-News18 has reworked its weekday and weekend line-up with anchor-led shows, new geopolitical and health segments, and multi-platform distribution.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
Fox News, MS NOW Post Demo Gains as CNN Slips
Nielsen data for the week of Aug 31 shows Fox News and MS NOW with double-digit A25-54 gains in separate dayparts, while CNN fell…
News Networks Plan Wall-to-Wall 9/11 25th Anniversary Coverage
CBS, CNN, NBC, Fox News and more are staging live 9/11 anniversary specials from New York, Washington and Shanksville. What it means for media…
Why Your 2027 CTV Budget Needs Test Data Before November
B2B marketers planning 2027 budgets have roughly 90 days to generate their own connected TV data. Here's what a narrow CTV test can and…
India’s OTT Universe Hits 665 Million; CTV Users Up 60%
Ormax's 2026 OTT report pegs India's streaming audience at 664.9 million, paid subscriptions at 172.6 million and CTV users up 60% to 206.9 million.
Sebamed Taps WPP Media for ChatGPT Ad Push in India
Sebamed, marketed in India by USV, is among the early brands testing ChatGPT advertising with WPP Media, targeting skincare queries at the point of…
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.