Topic
Tag: Media Planning
51 stories
281 Days to Revenue: Why Marketing KPIs Mislead Teams
Dreamdata's 2026 B2B benchmarks show cheaper clicks can mask weak account influence. Here is a four-question KPI audit for marketing leaders.
CNN Total-Day Demo Up 8%, the Week’s Lone Gainer
CNN was the only cable news network to gain in both total viewers and the A25-54 demo in the week of Oct. 5, as…
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
After 2016, India's data habits split into four types: Saver, Binger, Hotspot Hero and Reel Royalty. Each changes the creative brief.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.
Data Saver, Binger, Hotspot Hero, Reel Royalty: A Field Guide
A marketer's field guide to the four data habits India built after 2016—what each one signals for campaigns, creative and daily screen time.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
Nivea India hires Veena Muley after 25% Dove, Pears growth
Veena Muley moves from WPP Media's Team Unilever to Nivea India, bringing a record of about 25% growth for Dove and Pears.
81% of Indian Marketers Still Put Reach Before Attention
A new Beyond Reach report finds 81% of Indian marketers prioritise reach, but just 17% weigh attention quality — and 92% flag measurement gaps.
Nivea India appoints Veena Muley as integrated media expert
Veena Muley, ex-WPP Media client lead for Unilever, joins Nivea India as Integrated Media and Marketing Expert after four-plus years at WPP.
81% of Indian marketers rank reach above attention quality
Beyond Reach: 81% of Indian marketers rank reach in top three media metrics, but 86% would reallocate if attention evidence proved stronger memory.
81% of Indian Marketers Prioritise Reach Over Attention Quality
A Publicis Media India–MMA India report finds 81% of Indian marketers rank reach over attention quality, but 86% would shift budgets with evidence.