Topic
Tag: Media Planning
51 stories
TV news ad volumes fall 7%, much softer than last year’s 15%
TV news ad volumes fell 7% in January-July 2026, softer than last year's 15% drop; F&B led and spices, two-wheelers and solar products surged.
Festive ad spend to jump 46% as Bigg Boss South scales
JioStar's four Southern Bigg Boss editions have signed 75+ sponsors, with over half new advertisers, as festive spending is forecast to rise 46%.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
Skydance keeps CNN and CBS news chiefs in leadership team
Skydance named CNN's Mark Thompson and CBS News' Bari Weiss to its CEO News Executive Leadership Team as the Paramount-WBD merger nears its Oct.…
AI Has Shifted Media Planning from Experimentation to Proof
AI adoption no longer earns credit. The next fight is proving outcomes, fixing incrementality standards, and separating media value from ease of buying.
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
MRUCI Names Kaacon Sethi CEO to Revive Indian Readership Survey
MRUCI has appointed Kaacon Sethi as CEO, effective October 8, 2026, to lead the Indian Readership Survey revival after a nearly six-year leadership gap.
Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM
Chrome DM's Week 37 OTS report shows Zee News at 98.39% in Hindi and Republic TV at 94.70% in English, plus genre-level distribution churn.
Evening News Ratings: ABC Leads 2025-26, NBC Closes Demo Gap
ABC World News Tonight led the 2025-26 evening news season, but NBC closed the demo gap. CBS was the only newscast with a double-digit…
Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.