Topic
Tag: Media Planning
51 stories
CTV and OTT Lead India’s Festive Ad Trust: VDO.AI
VDO.AI's Festive Consumer Index 2026 shows CTV and OTT lead ad trust, while social media dominates discovery, and relevance drives action.
CTV Is Changing How Ads Are Made, Not Just Where
CTV targeting, longer watch times and festive trust signals are pushing brands to rethink creative strategy, ETBrandEquity's latest CTV Dossier shows.
Bigg Boss S20 Opening Week Draws 42.35 Mn JioHotstar Viewers
Chrome DM COTT data shows Bigg Boss S20's opening week on JioHotstar reached 42.35 million unique viewers; 80% were aged 18-35, mobile led at…
Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM
Chrome DM's latest OTS data puts Zee News at 98.42% in Hindi news and Republic TV at 94.70% in English. Here's what it means…
Digital ShoutOuts Media Unveils Audience Base AI Ads
Digital ShoutOuts Media launches Audience Base AI Ads, an India-built platform for planning, activating and measuring ads across AI-powered environments.
CNN-News18 Refreshes Programming Under Voice for a New India
CNN-News18 has reworked its weekday and weekend line-up with anchor-led shows, new geopolitical and health segments, and multi-platform distribution.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
Fox News, MS NOW Post Demo Gains as CNN Slips
Nielsen data for the week of Aug 31 shows Fox News and MS NOW with double-digit A25-54 gains in separate dayparts, while CNN fell…
News Networks Plan Wall-to-Wall 9/11 25th Anniversary Coverage
CBS, CNN, NBC, Fox News and more are staging live 9/11 anniversary specials from New York, Washington and Shanksville. What it means for media…
Why Your 2027 CTV Budget Needs Test Data Before November
B2B marketers planning 2027 budgets have roughly 90 days to generate their own connected TV data. Here's what a narrow CTV test can and…