Topic
Tag: Media Planning
51 stories
India’s OTT Universe Hits 665 Million; CTV Users Up 60%
Ormax's 2026 OTT report pegs India's streaming audience at 664.9 million, paid subscriptions at 172.6 million and CTV users up 60% to 206.9 million.
Sebamed Taps WPP Media for ChatGPT Ad Push in India
Sebamed, marketed in India by USV, is among the early brands testing ChatGPT advertising with WPP Media, targeting skincare queries at the point of…
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.