Topic
Tag: Martech
254 stories
B2B Brands Must Define Their Weaknesses Before AI Does
B2B product pages that claim to fit everyone are handing AI the job of mapping their weaknesses. Intercept's research points to a fix.
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
83% of B2B marketers are now running influencer programs
B2B creators are turning expertise into paid partnerships as 83% of marketers pursue influencer programs, with entertaining creators gaining ground.
Make AI Adoption Stick Beyond Deployment
A Nov. 4 MarTech Conference panel argues AI adoption fails when teams feel unsafe. Here's how leaders can map friction, build trust and make…
92.9% of Revenue Came from Repeat Customers—AI Can’t Explain Why
An analysis found 92.9% of revenue came from repeat customers. The number invites action—but AI can't tell you why they stay.
AI Ad Placement Merger Aims for 2B Viewers and an IPO
Rembrand and Whisper World are combining into WRLabs, a 450-person ad-placement business reaching 2B monthly viewers that plans an IPO.
Zee5 and Saptharushi launch ZAP for privacy-first ad targeting
Zee5 and Saptharushi have launched ZAP, a privacy-first audience platform that lets brands target using consented purchase and viewing signals.
LS Digital launches Commerce One as pilot ad revenue lifts 25%
LS Digital's Commerce One unifies D2C, marketplace and quick commerce growth. Early pilots show a 25% ad revenue lift and 22% lower ACOS.
Affle to acquire Perion for $420 million
Affle signs a $420M all-cash deal to buy Perion, adding retail media, CTV and DOOH scale to its CPCU model in developed markets.
Top 10 Affiliate Marketing Networks in India for 2027
From auto-linking tools to UPI payouts, India's affiliate landscape is maturing. Here are the networks content creators should evaluate for 2027.
81% of Indian Marketers Use AI, But Data Gaps Limit Results
Salesforce's 2026 State of Marketing finds 81% of Indian marketers have adopted AI, but fragmented data is blocking personalisation and measurable returns.
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.