Topic
Tag: Martech
45 stories
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
AI-R Studio Wins Higgsfield’s Inaugural AI Adathon
AI-R Studio won Higgsfield's inaugural AI Adathon for a self-aware spot that turns AI production anxiety into campaign-ready creative—plus $50K in credits.
Ad Verification Must Move From Receipts to Pre-Bid Intelligence
Advertisers are moving beyond viewability and fraud checks. Peer39’s Adloox deal points to pre-bid media intelligence that improves buying decisions.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
HubSpot Rebuilds Platform Around AI Agent Orchestration
HubSpot's Unbound26 update turns Breeze Assistant into an AI orchestration layer, backed by a self-updating Smart CRM and Growth Context.
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.