Topic
Tag: Martech
46 stories
Nestlé India’s Nescafé AI Cover Shortens Creative Path
A LinkedIn post by Nestlé India's Manish Tiwary shows how generative AI is compressing the distance between marketing ideas and creative execution.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
How Publicis Keeps Winning Big Accounts Without Pitches
Publicis has added PepsiCo, Microsoft, Paramount and LVMH work without formal pitches. Here’s why the model is gaining ground and where the risks remain.
Automattic Reinstates Matt Mullenweg as CEO After Board Clash
WordPress.com parent reverses course after a chaotic week: board vote, interim CFO, Slack turmoil and a confirmed return for founder Matt Mullenweg.
Suno’s v6 AI Music Models Are Trained on Licensed Music
Suno has launched v6, an AI music model family it says was trained on licensed catalogues from Warner, BMG and Believe, as copyright lawsuits…
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.
Your Data Stack, Not Your AI Tools, Is the Bottleneck
Marketers don't lack AI ideas — they lack data that moves fast enough. A MarTech Conference panel on why legacy stacks stall AI, and…
The Next CMO May Rise From Marketing Operations
AI, revenue accountability and ROI pressure are reshaping the CMO role. A MarTech interview argues marketing operations is now the fastest route to the…
Comviva Names Kalyanasundaram Sivasubramaniam DigiTech Head
Comviva has appointed Kalyanasundaram Sivasubramaniam as Product Unit Head for its DigiTech business, tasking him with scaling BlueMarble and Agentic AI globally.
Hamilton Sciences Taps WebEngage for Personalised Journeys
Hamilton Sciences has partnered with WebEngage to power behaviour-led, omnichannel customer journeys across its Denver, ENVY and Vanesa brands.
Snapchat India Taps Qoruz to Power Creator Discovery
Snapchat India has partnered with creator intelligence platform Qoruz, using Public Profile APIs to bring Snapchat creator discovery into brand planning workflows.