Topic
Tag: Martech
255 stories
AI Cuts Creative Production Costs Tenfold: OpenArt
OpenArt says AI creative tools are production-ready, removing friction rather than people—and enterprise controls matter when teams scale.
Safari Identity Curbs Push 5 Ad-Tech Firms Server-Side
Apple's latest Safari curbs on identity-linked domains hit five ad-tech players. ID5 moves server-side while Trusted Server Framework gains urgency.
Jio Story: Five Lives From India’s Data Decade
A data decade is best told through people: the saver, the binger, the kirana owner, the creator and dadi on her first video call.
IBM picks exec behind $1bn+ partner pipeline to lead India growth
IBM has named Santosh Kumar head of growth marketing, India South Asia. He led APAC ecosystem marketing and helped build a $1bn+ partner pipeline.
Salesforce-Braze Deal: 80% of New CDPs Will Embed by 2030
Salesforce's Braze acquisition tightens real-time activation but deepens overlap, pricing and lock-in questions, Gartner analysts warn.
Jio Story: The Everyday Tasks Data Now Carries
Jio Story: How morning UPI, evening study calls and weekend road-trip maps turned data into an invisible layer beneath ordinary Indian life.
1,000+ Publishers Join Stagwell’s Sell Side in Freestar Deal
Stagwell is adding Freestar's 1,000+ publisher network to its owned media arm, pairing media buying with programmatic selling.
Jio Story: Saver, Binger, Creator, Kirana, Dadi
From the data saver to Dadi's first video call, five everyday lives show how India's connectivity question shifted from cost to use.
Jio Story: The Two Ordinary Days on Either Side of 2016
From rationed data and cyber cafe queues to unlimited 4G in every pocket, a look at the quiet everyday shift between two ordinary days.
Only 35.7% of B2B buyers rate vendor websites positively
Winning AI search visibility doesn't close B2B deals. Only 35.7% of buyers rate vendor sites positively—and cognitive-load testing can fix it.
Jio Story: The Daily Data Utility Behind Chai, Class and Maps
From UPI at the chai stall to study calls and family maps, data has become an invisible layer in India's everyday life. A Jio…
Ex-Marketo builders target $70K Marketo pain with AI
A new wave of marketing automation platforms, some founded by Marketo insiders, is courting B2B teams tired of rules-based complexity and high operating costs.