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Tag: Martech
257 stories
Jio Story: The Daily Data Utility Behind Chai, Class and Maps
From UPI at the chai stall to study calls and family maps, data has become an invisible layer in India's everyday life. A Jio…
Ex-Marketo builders target $70K Marketo pain with AI
A new wave of marketing automation platforms, some founded by Marketo insiders, is courting B2B teams tired of rules-based complexity and high operating costs.
Why Our First Video Call Home Still Feels Like a Shared Memory
Shared memories like India's first unmetered video calls still shape how brands build trust. Here's the psychology behind collective nostalgia.
Marketing Ops Shifts From Task Executors to AI Fleet Managers
MarTechBot explains how MOps teams are setting guardrails, centralising AgentOps and tracking new metrics as AI agents take over execution.
Salesforce’s $5.66B Braze Deal Puts Marketers at a Crossroads
The $5.66 billion acquisition promises a tighter Marketing Cloud, but it also concentrates workflow, data and campaign logic in one vendor.
Jio Story: Chai, Class and the Open Road on One Data Day
A UPI scan at a chai stall, a study group on a video call and a family road trip guided by maps show how…
Jio Story: The Psychology of a Shared Data Memory
Shared memories do the work of a media channel: they carry emotion, get retold, and give a brand a small place in the story.
Jio Story: The Dal Test Behind 5G, Cloud and AI Simplicity
What one spoken dal recipe request reveals about Jio's 5G, cloud and AI Everywhere push—and what it means for marketers.
Jio Story: The Everyday Rituals Behind India’s Data Shift
From the data saver to Dadi's first video call, five daily routines show how connectivity became part of life, not a monthly bill.
Jio Story: When the Cyber Cafe Stopped Being the Plan
From metered data and cyber cafe queues to an always-on pocket connection: how a decade rewired everyday Indian habits and what that tells marketers.
Falling Organic Traffic? Check Revenue Before You Panic
Zero-click search and AI Overviews are erasing top-of-funnel visits. Here's how to tell a reporting shift from a real demand problem.
55% Find Offers Useful, but Only 36% Feel Recognized
New research: 55% find tailored offers useful, but only 36% feel brands recognize their job, life stage or community. The fix? Ask less, recognize…