Topic
Tag: Martech
46 stories
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
Walled Garden’s Sage Turns Listings Into Live Meta Ads
Walled Garden launches Sage, an AI agent that turns real estate listings into Facebook and Instagram ad campaigns, with cost approval before any spend.
Omnichannel Reset: Why Identity Is the Real Bottleneck
Most brands are everywhere yet still not coherent. Identity resolution, predictive journeys and person-level measurement are the missing pieces.
Flam Raises $40M Series B to Scale AI Interactive Content
Bengaluru-based Flam has raised $40 million in Series B funding to expand its AI interactive content platform, with backers including QED Investors and Shah…
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
3 Ways to Make AI Safer in Live Ad Accounts
Optmyzr outlines three AI safety layers for live PPC accounts: grounding data, account-level policies, and human review before every change.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
CMOs Use AI Search Worries to Push for Bigger Media Budgets
Digiday reports that brands are using AI search vulnerability to justify upper-funnel investment, with IAB raising 2026 ad spend growth to 12.3%.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
How to Keep Product Catalogs Visible in AI Search
Conversational search engines are changing product discovery. Here’s how marketing ops teams can structure catalogs, feeds, and reviews to stay visible.