Topic
Tag: Martech
255 stories
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.
WPP CEO: 400 data partners cushion Safari identity block
WPP says Apple's Safari identity-resolution block barely touches its InfoSum stack, with nearly 400 data partners cushioning the shift.
Most marketers say AI works; only 27% can prove it
Metric Sherpa-Sprinklr study: 92% of AI users say it met expectations, but just 27% can prove it. The gap is weak baselines, metrics and…
20 Ads Can Still Test the Same Idea
When paid social results stall, the fix is rarely more assets. It's creative diversity: new hooks, messages, angles and formats the algorithm can learn…
AI Agents Move From Tools to Marketing Teammates
A free MarTech Conference panel on Nov. 4 will show how marketing teams can redesign workflows around AI agents without losing human judgment.
$44.2B Cyber Week: Test Incrementality Early
Cyber Week 2025 hit a record $44.2B. Before peak, holdout tests reveal which channels create true lift—and stop last-click over-crediting.
AI trust, not AI volume, is marketing’s next edge
ETBrandEquity says consumer confidence in how brands use AI, not AI volume, will be marketing's next edge.
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
Taboola puts DeeperDive on Motorola lock screens
Taboola's DeeperDive AI answer engine is coming to select moto g lock screens, making Motorola the first smartphone maker to integrate it.
6 AI-Powered Performance Marketing Mistakes That Erode Growth
A practical checklist on why platform metrics can look strong while business results stall, and where human judgment must re-enter AI-led campaigns.
Alphabet Q3 ad revenue up 11% amid AI search monetisation lag
Alphabet's advertising-driven services grew 11% in Q3 as AI Mode usage surged, but monetisation still trails traditional Search. Here's what marketers need to know.
Google Stock Falls 11% as AI Mode Slows Search Ad Growth
Alphabet's Q3 revenue rose 25% to $127.6B, but Search ad growth slowed to 12% as AI Mode monetizes lower. Shares fell about 11% after…