Topic
Tag: Martech
257 stories
Jio Story: 2016, Today and Mummy’s AI Dal Question
The full arc of India's data decade becomes simple at the kitchen counter, where 5G, cloud and AI meet Mummy's dal.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
AI search turns prompts into customer research
Longer, more personal AI prompts reveal the needs and trade-offs behind intent. Here's how marketers can use that signal beyond prompt tracking.
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
Why ₹40,000 in Affiliate Sales Can Beat ₹50,000 for D2C
Last-click rules can make profitable affiliates look expensive. Here's how India's D2C teams should set windows, compare net orders and pay fairly.
Global X ETFs bets its $93B platform on biggest ad push
The $93 billion ETF provider debuts a redesigned website, refreshed identity and its largest integrated ad push after nine months of research.
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
Jio Story: A Morning Chai, a Night Map, and the Data in Between
At the chai stall, in the study group, on the road trip, data disappears into daily habit. A Jio Story for marketers on ambient…
Incrementality Testing: When 4x ROAS Is Really 1.5x
Platform dashboards may show 4x ROAS while incrementality testing reveals 1.5x. Here's how better evidence gives marketers the confidence to cut unprofitable spend.
Jio Story: Cyber Cafe to a Phone in Every Pocket
A 2016 welcome offer rewired everyday habits: from rationed data and cyber cafe queues to an always-on pocket. Here is the shift marketers still…
Jio Story: One Call Travels From Village to Hostel
A single connection now carries village check-ins, hostel watch parties, regional creators and festival feeds. Here's what the habit shift means for marketers.