Topic
Tag: Martech
257 stories
Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
After 2016, India's data habits split into four types: Saver, Binger, Hotspot Hero and Reel Royalty. Each changes the creative brief.
Kirana to Cloud: The Ledger That Learns Its Customers
As kirana shops move from paper khata to cloud tools, the counter stops being a place of memory and becomes a place of recognition.
Then vs Now: From Cyber Cafe to Pocket
A marketer's look at how 2016's data rationing and cyber cafe queues became today's always-on, phone-first routines.
Jio Story: When Data Becomes as Normal as Electricity
From UPI at the chai stall to a study call and a family road trip, data now works as quietly as electricity—and that changes…
Publicis India grows double digits in Q3 as AI bet pays
Publicis Groupe's India business grew double digits in Q3 2026, powered by accelerating demand for AI-led marketing across Asia-Pacific.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
72% of merchants aren’t ready for agent-led shopping
With consumer AI agents like Meta's Muse hitting 2.5M downloads in two weeks, brands must rethink access, policies and measurement.
Jio Story: A Chai Stall, a Study Call and Highway Maps
Everyday data now acts as background utility: UPI at a chai stall, a study group on video, maps on a highway. A Jio Story…
Publicis pitches CEOs, not CMOs; Q3 revenue up 5%
Publicis Groupe is selling AI transformation directly to CEOs, bypassing the CMO. Q3 net revenue rose 5% to €3.529 billion, with PepsiCo won without…
Jio Story: A Dal Recipe, a Cloud Bill and an AI Habit
How 5G, cloud and AI Everywhere for Everyone become legible through everyday habits—starting with Mummy asking for a dal recipe.
Honeyjar’s AI PR startup drew 10,000 signups in 24 hours
Honeyjar's AI PR platform attracted 10,000 waitlist signups in 24 hours and counts Nextdoor, Bloomberg Beta and Mission North among beta testers.
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.