Topic
Tag: Martech
258 stories
Only 13% of Indian enterprises have scaled Voice AI
Nasscom-Krisp report on 140 organisations finds enterprise Voice AI is still pilot-heavy; language accuracy and integration are the biggest scaling blockers.
81% of Indian Marketers Still Put Reach Before Attention
A new Beyond Reach report finds 81% of Indian marketers prioritise reach, but just 17% weigh attention quality — and 92% flag measurement gaps.
Mobavenue’s PiiX claims 35–50% Apple Ads conversion lift
Mobavenue's new PiiX platform automates Apple Search Ads and claims a 35–50% conversion lift via Custom Product Pages. Pricing and proof are still missing.
5 HIPAA martech gaps a BAA won’t close
Business associate agreements don't make health martech compliant. Here's how to audit tags, EHR feeds and ad platform exits for HIPAA risk.
Health Marketing’s Shift: From Information to Navigation
As smartwatches, social feeds and AI chatbots become first health touchpoints, brands must move from broadcasting information to navigating patient journeys.
Kirana to Cloud: The Counter That Remembers
How small Indian shops are moving from the khata book to the cloud, and what changes for the counter, its customers and marketing.
Treasure AI moves email pricing from sends to clicks
Treasure AI launched Digital Workers, Personalization Studio, and click-based email pricing at Agentic World 2026, pushing agentic AI into marketing workflows.
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…
Which Data Persona Fits You? Saver, Binger, Hotspot, Reel Royalty
A marketer's field guide to four everyday data personalities India built after 2016: the saver, binger, hotspot and reel.
WPP names Tyler Turnbull CEO of WPP Creative
Tyler Turnbull will lead WPP Creative from early 2027 with a mandate to connect agency brands with media, data, commerce and AI.
Brand Measurement Is Moving Past Surveys to AI Signals
AI now makes it practical to combine search, social, ecommerce and commercial signals into an always-on view of brand health.
67% of B2B Buyers Prefer Rep-Free: Funnels Still Miss Intent
McKinsey, Gartner and Salesforce data show B2B buyers use ten channels and prefer rep-free buying—yet funnel stages still get read as buyer intent.