Topic
Tag: Martech
258 stories
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.
LLM Ads Are Here: What ChatGPT’s Split Model Means for Marketers
OpenAI has split ChatGPT's organic chat and its ad engine into separate models, giving brands new control over where ads appear in AI conversations.
Kirana to Cloud: The Counter Where the Khata Met the Cloud
India's neighbourhood shop is digitising, and the khata book is becoming a cloud memory. Here's what shifts for the counter, the customer and the…
MOps teams shift from campaign builders to AI orchestrators
Marketing operations is adding four roles to manage autonomous AI agents, shifting MOps from campaign building to system oversight. Here's what changes.
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
CheilX names Tania Sinha to lead Delhi office, regional growth
CheilX hires Ogilvy veteran Tania Sinha to lead its Delhi office and regional push, signalling an AI, martech and full-funnel agenda.
Jio Story: The 170-Day Offer as a Marketing Brief
The 2016 Welcome Offer reset data expectations. Here is what India's marketers took from a 100 million subscriber sprint in 170 days.
Jio Story: Ten Years After the Data Meter Went Quiet
From cyber cafe queues to an always-on pocket, a look at how India's everyday marketing brief changed between 2016 and today.
Jio Story: The Ordinary Day Test for 5G, Cloud and AI
Jio's next chapter is not about faster specs. It is about 5G, cloud and AI showing up in ordinary moments like a dal recipe.
Why Points Alone Don’t Create Brand Loyalty
A marketer's look back at bottle caps, coupon books and Ramon stamps asks whether today's points and tiers create loyalty—or merely dress up a…
When the Corner Shop Takes Its Khata to the Cloud
India's neighbourhood kiranas are moving from handwritten ledgers to cloud tools, changing what the shop remembers and how customers are served.