Topic
Tag: Martech
258 stories
X Self-Serve Advertisers Up 50% as AI Campaign Builder Launches
X has launched X Lift, an AI tool in X Ads Manager that turns a website URL into a ready-to-launch campaign. Self-serve advertisers grew…
Goodwipes AI spoof sidesteps a $700K production shoot
OK Future's AI spoof for Goodwipes skipped a $700K shoot and hit 1.5M Reddit views in four days, but the pace was unsustainable.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
78% of brands see connected CX; only 25% of buyers agree
Bain's 2005 CX gap barely moved by 2026: 78% of firms say they deliver connected CX, only 25% of customers agree. Culture is the…
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.
Jio’s Ordinary Data Day Behind Chai, Class and Road Trips
Jio's everyday utility is now a chai stall UPI ping, a video-call study group and maps on a road trip: a study in invisible,…
Classic Marketing Automation Is Dead: What’s Next?
ActiveCampaign's Chai Atreya explains why rule-based automation is giving way to autonomous marketing, and what that means for martech teams.
Jio Story: 5G, cloud and AI in everyday life
Inside Jio's quiet shift from data pricing to everyday AI, and what 5G, cloud and 'AI Everywhere for Everyone' mean for Indian homes and…
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
MongoDB’s India marketing gets a 16-year B2B hand
MongoDB names Komal Puri as India marketing head. She brings nearly 16 years in B2B SaaS, martech and enterprise marketing to drive AI and…
3 Questions to Separate Useful AI Advice From Noise
Much of today's AI advice is questionable. A three-question filter can help marketers separate useful guidance from hype before spending tokens and budget.