Topic
Tag: Martech
258 stories
AI stretches the consumer journey from 5.5 to 13 touchpoints
Google's Ankhee Bhakoo says AI has stretched the consumer journey from 5.5 to almost 13 touchpoints, rewriting India's festive playbook.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Smart digital ads start with an automated content supply chain
At DigiPlus Fest 2026, leaders from Sitecore and Biztechnosys Infotech urged marketers to automate content operations before scaling media spend.
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
TikTok Adds Attribution Source Optimization for App Campaigns
TikTok's Attribution Source Optimization lets app advertisers align campaign reporting and bidding with their chosen MMP or TikTok signal.
AI Raises Customer Expectations Faster Than It Fixes CX
Alchemer's 2026 survey finds 89% of consumers say AI hurt their CX, 44% struggle to reach a human, and 43% would pay for human…
B2B Marketing’s Real Problem: Evidence, Not ROI
B2B teams often report campaign-level ROI, but the real gap is evidence connecting marketing influence to revenue across the full sales cycle.
Swiggy agentic AI lifts reactivation 5% with 50% fewer campaigns
Swiggy's AI agent drove 5% higher dormant-user reactivation with 50% fewer campaigns in an early test, shared at ET MarTech+ Summit 2026.
Martech Teams Can Cut AI Costs With Smarter Prompts
AI costs are climbing, especially through agents. Smarter prompting, frameworks and prompt logs can lift output without extra spend.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.