Topic
Tag: Martech
258 stories
DigiPlus Fest 2026: Intent Becomes the New Signal
At DigiPlus Fest 2026, leaders from Panasonic, DLF, Apollo24/7 and JSW Dulux argue that the questions after a click reveal more intent than the…
AI’s Real Role in India’s Festive Marketing
India's festive campaigns are moving from fixed plans to real-time decisions. Here is where AI helps—and where human cultural judgement still wins.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.
B2B attribution is messy: Integrate’s CaliberMind fix
Integrate CEO Mehul Nagrani on why B2B attribution stays messy, the CaliberMind acquisition, and why single metrics mislead demand gen.
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
Dentsu India expands GEO practice for AI-driven brand discovery
Dentsu India expands its Generative Engine Optimization practice to help brands show up in AI chatbots, assistants and LLM-driven discovery.
How Shoppers Stop grew ATV for 15 quarters
Shoppers Stop has grown average transaction value for 15 straight quarters with AI-assisted personal shoppers, loyalty perks and local merchandising.
Visual SEO for AI search: a relationship playbook
Google Lens logs 25 billion visual searches a month. Here's how aligning images, entities, metadata and DAM governance can reduce AI ambiguity.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
Braze adds self-service AI decisioning and QA agents
Braze's new AI tools lower the barrier to individualized campaign decisioning, automated QA and Claude-based workflows for marketing teams.
Stagwell’s Palantir bet: an open, privacy-first data stack
Stagwell's John Kahan explains how Palantir's model-agnostic platform and Harvard-certified differential privacy could reset audience data.
PostcardMania Adds Search and AI Optimization for SMBs
PostcardMania adds Optimize Search + AI to its Everywhere Small Business campaign, targeting Google and AI platforms like ChatGPT and Claude.