Topic
Tag: Martech
258 stories
BharathCloud, ibentos Team Up for AI Marketing Tech
India's BharathCloud will use ibentos HYPE to create and scale on-brand campaigns, with plans to explore AI-led event experiences for customers.
AI speeds marketing up, but decision quality still lags
Generative AI can accelerate drafts and variants, but faster output doesn't fix unclear briefs or weak decision criteria. Here's where marketers should shift focus.
6 ABM Plays to Fix Sales and Marketing Alignment
ABM leaders at Snowflake, Datadog and Unisys share operating plays that turn sales and marketing alignment into a weekly discipline.
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Marketing Jobs Now Want AI Builders, Not Just Prompters
An analysis of 60 live marketing roles finds employers increasingly require AI agents, workflow automation and deployment skills—with a 62% wage premium.
Crearo Unifies AI-Led Planning, Creators and Amplification
The Gurugram-based platform claims one workflow for campaign planning, creator collaboration, meme creation and amplification across social and publisher networks.
Brandstailer expands integrated digital marketing in India
Brandstailer signals a wider integrated digital marketing push across India. Here's what marketers should watch before treating it as a full-service win.
Stop Treating LLMs Like People: Better AI Prompts
Why vague AI prompts produce confident hallucinations—and how reframing LLMs as predictive text engines improves martech workflows.
ET Martech+ Awards 2026: Winners Show Business Impact
The House of Abhinandan Lodha, Nians, MoEngage and GRX10 lead the ET Martech+ Awards 2026, where judges rewarded measurable business impact and AI adoption.
Meta Muse’s fast start hints at a new agentic ad model
Meta's Muse hit 730,000 U.S. downloads in five days, raising questions about the agent's next act: an ad business built for machine readers, not…
Martech Skills That Survive Platform Change and AI
Portable expertise, owned relationships and positive friction can turn platform churn and AI disruption into career leverage, according to a new MarTech piece.
GTM Teams Are Deploying AI Agents They Can’t Track
LeanData finds 93% of GTM teams use AI agents, but nearly a third cannot say how many touch their records. Visibility and ownership have…