Topic
Tag: Martech
258 stories
Marketo Co-founder Jon Miller Launches Phave for AI-Era B2B
Marketo co-founder Jon Miller has launched Phave, an AI-native B2B marketing automation platform that replaces rigid rules with reasoning and playlists.
YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.
OpenAI’s ChatGPT Ads Test Cross-Site Tracking Cookie
A ChatGPT-related cookie can follow browsers to sites using OpenAI's ad pixel, raising attribution benefits and consent concerns for marketers.
Taboola launches Realize ID to capture open-web intent
Taboola's new Realize ID identity layer turns fragmented consumer signals into one view, with the company reporting up to 2.4x conversion efficiency gains.
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.
How Marketers Can Defend Data Strategy During M&A
Ownership shifts in adtech are rewriting data and measurement dependencies. Here’s how marketing teams can audit neutrality, map risks and plan exits.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
PolyAI, Taboola, Contentful and Docusign win Digiday Tech Awards
The 2026 Digiday Technology Awards show AI agents, conversational publisher tools, and no-code personalization moving from pilots to production.
PolyAI, Taboola, Contentful, Docusign Win Digiday Tech Awards
Digiday’s 2026 Technology Awards honor PolyAI, Taboola, Contentful and Docusign for AI, personalization and analytics wins.
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.
How to plan a marketing team with AI coworkers
Agentic AI platforms now offer virtual teammates for hire. Here's how marketing leaders can staff, govern and measure hybrid human-AI teams.
Nirvik Singh to Lead Monks EMEA Marketing Services
S4Capital's Monks appoints Nirvik Singh as CEO of EMEA Marketing Services from October 1; he will steer regional expansion through 2027.