Topic
Tag: Martech
257 stories
Why Faster AI Can Expose Broken Marketing Workflows
Faster AI can magnify approval bottlenecks, brand disputes and analytics gaps. Here's how marketing teams can modernize their operating model.
Digital ShoutOuts Media Unveils Audience Base AI Ads
Digital ShoutOuts Media launches Audience Base AI Ads, an India-built platform for planning, activating and measuring ads across AI-powered environments.
Karnataka Appoints Ganesh Nachikethu as State PR Head
Government of Karnataka names former Republic Digital head Ganesh Nachikethu as State Head – PR & Communication, signalling a digital-first shift.
Data-Driven Marketing Is Only as Honest as Your Intent
From Ukraine intelligence warnings to TikTok’s Jaecoo 7 demand, data only matters when marketers examine the intent behind interpretation.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.
The CMO Is Disappearing. Martech’s Job Is Changing.
Forrester finds only 36% of Fortune 500 firms still use the CMO title. Here's why martech leaders must link tools to revenue and margin.
Adobe Expands Free AI Training, Sets 30M Learner Goal
Adobe’s Digital Academy tops 3 million learners in 2026, with India partnerships and free LinkedIn courses for marketers, plus this week’s AI martech releases.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
Agency AI Bills Get More Complex as Token Costs Rise
Agencies are juggling AI subscriptions, token fees and talent costs as metered usage spreads, forcing new contracts and client billing models.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.