Topic
Tag: Martech
258 stories
Zero Gravity: AI speeds up ads, but brave brands need human truth
Zero Gravity's Khushboo Sharma on AI's limits, how legacy Indian brands are retelling stories, and why campaigns and always-on content differ.
LTM Partners with Shekhar Kapur on AI Storytelling
LTM has named filmmaker Shekhar Kapur strategic advisor to its BlueVerse Craft unit, aiming to scale AI-powered creative capabilities for enterprises.
AI Is Changing How Marketers Respond to Social Signals
At Brandweek 2026, Hootsuite CMO Christina O’Reilly explains why AI must be grounded in real-time social data—and why human judgment still matters.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
A Four-Pillar AI Governance Framework for Marketing
A practical framework for marketing leaders to manage AI privacy, copyright and human oversight risks with cross-functional governance.
Why Paid Search Needs Its Own Site Migration Playbook
Google offers detailed organic migration guidance, but paid search teams get little clarity on ad resets and recalibration. Here's why that gap matters.
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
Dentsu India launches creative-led Performance Studio
Dentsu India has launched Dentsu Performance Studio, a creative-led practice aiming to produce over 1,000 assets monthly under new leaders.
AI Boosts Creative Volume, but Human Judgement Is the Filter
MikeTeevee's Brand Perspectives 2026 finds AI has made creative idea generation nearly infinite—but taste, judgement and talent development decide what wins.
TRAI Tightens Spam Call Rules: What Marketers Must Know
TRAI’s new UCC rules target robocalls and A2P calls with AI detection, one-week inquiry consent and tougher enforcement. Here’s what marketers must audit.
Composable vs Packaged CDP: A 4-Point Evaluation Framework
Four criteria—data infrastructure, engineering capacity, real-time latency, and cost—help marketing teams choose between composable and packaged CDPs.
Behr CMO: AI Can’t Replace Great Agencies
Behr Paint CMO Andy Lopez explains why color paralysis matters, how AI should create capacity, and what great agency partners still do better.