Topic
Tag: Martech
258 stories
Moving Walls plugs DOOH into Magnite across APAC
Moving Walls has connected its LMX supply-side platform to Magnite, making Asia-Pacific digital out-of-home inventory biddable via CPM buys.
Doceree Names 25 AI Leaders Shaping Healthcare Marketing
Doceree's inaugural AI Health 25 awards honored 25 executives from pharma, medtech and agencies for applying AI to healthcare marketing.
DS Group, WPP Media and MICA launch AI playbook DCODE 2.0
DS Group, WPP Media and MICA have released DCODE 2.0, an open-access playbook that embeds AI into search, paid media, content and measurement.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.
DXC CMO: Start with outcomes to make AI innovation stick
DXC Technology CMO Anthony Pappas on becoming customer zero, pairing Claude with human review, and why AI is an amplification tool, not a replacement.
How to Build Cross-Sell Email Flows That Drive Repeat Purchases
An actionable guide to timing, personalization and exit rules for post-purchase cross-sell emails that lift repeat purchases.
Martech category labels have stopped meaning much
A six-year study of DXP homepages shows vendors changing labels faster than products. Learn how to check release notes before your next vendor call.
58% of ad execs expect agentic buying to hit scale in a year
IAB Europe research shows 58% of ad executives expect agentic ad buying to reach scale within a year, but adoption is uneven and oversight…
Indian SMBs Make 62% More Ad Creatives with AI
Amazon Ads data shows Indian SMBs made 62% more ad creatives with AI tools in Q1 2026, but only 2% hand full automation to…
MarTech+ Summit 2026: AI, Silos and Martech ROI
ETBrandEquity's MarTech+ Summit 2026 in Gurugram will examine how AI is breaking silos and accelerating growth, with Gartner data on martech utilisation.
Palantir’s Quiet Push Into Media’s Data Stack
Fox News Digital, Zeta Global, Stagwell and USA Today Co. are using Palantir's data platform, promising speed but raising trust and governance questions.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.