Topic
Tag: Martech
256 stories
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
CMOs Use AI Search Worries to Push for Bigger Media Budgets
Digiday reports that brands are using AI search vulnerability to justify upper-funnel investment, with IAB raising 2026 ad spend growth to 12.3%.
Marketing Job Postings Drop, AI Skills Rise
Indeed Hiring Lab data shows marketing job postings remain 25% below pre-COVID levels, while AI-related roles rise. Here's what the shift means.
How to Keep Product Catalogs Visible in AI Search
Conversational search engines are changing product discovery. Here’s how marketing ops teams can structure catalogs, feeds, and reviews to stay visible.
Nestlé India’s Nescafé AI Cover Shortens Creative Path
A LinkedIn post by Nestlé India's Manish Tiwary shows how generative AI is compressing the distance between marketing ideas and creative execution.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
How Publicis Keeps Winning Big Accounts Without Pitches
Publicis has added PepsiCo, Microsoft, Paramount and LVMH work without formal pitches. Here’s why the model is gaining ground and where the risks remain.
Automattic Reinstates Matt Mullenweg as CEO After Board Clash
WordPress.com parent reverses course after a chaotic week: board vote, interim CFO, Slack turmoil and a confirmed return for founder Matt Mullenweg.
Suno’s v6 AI Music Models Are Trained on Licensed Music
Suno has launched v6, an AI music model family it says was trained on licensed catalogues from Warner, BMG and Believe, as copyright lawsuits…