Topic
Tag: Martech
256 stories
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.
Your Data Stack, Not Your AI Tools, Is the Bottleneck
Marketers don't lack AI ideas — they lack data that moves fast enough. A MarTech Conference panel on why legacy stacks stall AI, and…
The Next CMO May Rise From Marketing Operations
AI, revenue accountability and ROI pressure are reshaping the CMO role. A MarTech interview argues marketing operations is now the fastest route to the…
Comviva Names Kalyanasundaram Sivasubramaniam DigiTech Head
Comviva has appointed Kalyanasundaram Sivasubramaniam as Product Unit Head for its DigiTech business, tasking him with scaling BlueMarble and Agentic AI globally.
Hamilton Sciences Taps WebEngage for Personalised Journeys
Hamilton Sciences has partnered with WebEngage to power behaviour-led, omnichannel customer journeys across its Denver, ENVY and Vanesa brands.
Snapchat India Taps Qoruz to Power Creator Discovery
Snapchat India has partnered with creator intelligence platform Qoruz, using Public Profile APIs to bring Snapchat creator discovery into brand planning workflows.
PointAI Names Ravi Krishnan Chief Business Officer
PointAI has hired ex-Flipkart and Coupang leader Ravi Krishnan as Chief Business Officer to drive global enterprise growth for its Simulation AI platform.
Cebrion Names Sarit Bose Founder and Chief Product Officer
Deep tech firm Cebrion has appointed Sarit Bose as Founder and Chief Product & Innovation Officer to lead its AI-first enterprise product portfolio.
Growing Restaurant Chains Beat Shrinking Ones on AI Visibility
New SOCi data shows expanding restaurant chains outscore shrinking ones on local search, reviews, social and AI recommendations — with a 6-7x gap in…
Wondrlab Launches WondrAgents, an Agentic OS for Influencer Ads
Wondrlab has launched WondrAgents, a seven-agent AI operating system powering OPA and Opportune, promising up to 70% faster influencer campaign go-live.
Why Your Customer Data Is Getting Worse, Not Better
Marketers are collecting more customer data than ever, yet trusting it less. A MarTech Conference panel unpacked data decay, AI risk and fixes that…
AI Speeds Up Marketing Drafts, Not Campaign Timelines
AI has made first drafts instant, but 85% of marketing teams still miss launch dates. New Knak data shows the real bottleneck is approvals,…