Topic
Tag: Martech
256 stories
Jio Story: Saver, Binger, Shopkeeper, Creator, Dadi
From the data saver to Dadi's first video call, five everyday habits show how India's data question moved from cost to use for one…
Jio Story: Data Rationing Gave Way to Pocket-First India
From the cyber cafe and data coupon to an always-on pocket, a decade reworks how India plans, watches, pays and markets.
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
Jio Story: The AI Dal Moment Is Infrastructure
How 5G, cloud and AI become ordinary kitchen habits: Jio's arc from the 2016 data reset to a simple dal question.
The Saver, the Binger, the Kirana Owner and Dadi
From the data saver to Dadi's first video call, five daily habits trace how India's relationship with data moved from cost to culture.
Jio Story: 2016 to Today in India’s Everyday Data Shifts
A look at how the 2016 Welcome Offer reset everyday Indian habits, from cyber cafe queues to video calls, payments and AI in the…
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Small Performance Gains Can Quietly Kill Creative Judgment
Why small performance gains can distract marketing teams, narrow creative choices and make activity look like growth—and how to give every metric a job.
Picsart Marketing Studio Claims 86–93% Creative Accuracy
Picsart's new Marketing Studio combines creative production, Zappi consumer testing and Google Ads launch for small teams and solopreneurs.
Salesforce to Acquire Braze for $5.66 Billion
Salesforce has agreed to acquire Braze for about $5.66 billion, bringing real-time customer engagement and BrazeAI into Marketing Cloud and Agentforce.
Jio Story: 2016, Today and Mummy’s AI Dal Question
The full arc of India's data decade becomes simple at the kitchen counter, where 5G, cloud and AI meet Mummy's dal.