Topic
Tag: conversational AI
8 stories
Axis Max Life launches early ChatGPT Ads campaign
Axis Max Life Insurance has started advertising on ChatGPT Ads in India with HiveMinds, making it one of the first insurers to use AI…
LLM Ads Are Here: What ChatGPT’s Split Model Means for Marketers
OpenAI has split ChatGPT's organic chat and its ad engine into separate models, giving brands new control over where ads appear in AI conversations.
Google India’s AI Mode ad positions Search as a thinking partner
Google India and McCann India launch a Prasoon Joshi-conceptualised campaign showing AI Mode as a guide for multi-step life questions.
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
Tanishq Starts Advertising on ChatGPT Ads in India
Tanishq is using ChatGPT Ads in India to reach high-intent buyers for Gold Exchange and Rivaah campaigns, managed by HiveMinds this festive season.
Tanishq becomes first Indian jewellery brand on ChatGPT Ads
Tanishq has launched on ChatGPT Ads through HiveMinds and Razorpay to reach high-intent gold exchange and wedding jewellery shoppers.
Digital ShoutOuts Media Unveils Audience Base AI Ads
Digital ShoutOuts Media launches Audience Base AI Ads, an India-built platform for planning, activating and measuring ads across AI-powered environments.
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.