Topic
Tag: AdTech
60 stories
Trade Desk Brings Back Dave Pickles as Stock Sits 91% Below Peak
Dave Pickles returns to The Trade Desk to lead a new CTO Council as the adtech firm faces slowing revenue, platform resets and a…
AI Ad Placement Merger Aims for 2B Viewers and an IPO
Rembrand and Whisper World are combining into WRLabs, a 450-person ad-placement business reaching 2B monthly viewers that plans an IPO.
Affle to acquire Perion for $420 million
Affle signs a $420M all-cash deal to buy Perion, adding retail media, CTV and DOOH scale to its CPCU model in developed markets.
AudienceProject and Xpln.ai fuse reach with attention
AudienceProject and Xpln.ai have launched deduplicated attentive reach, a KPI that pairs deduplicated reach with attention rates across nine European markets.
WPP CEO: 400 data partners cushion Safari identity block
WPP says Apple's Safari identity-resolution block barely touches its InfoSum stack, with nearly 400 data partners cushioning the shift.
Taboola puts DeeperDive on Motorola lock screens
Taboola's DeeperDive AI answer engine is coming to select moto g lock screens, making Motorola the first smartphone maker to integrate it.
Google Stock Falls 11% as AI Mode Slows Search Ad Growth
Alphabet's Q3 revenue rose 25% to $127.6B, but Search ad growth slowed to 12% as AI Mode monetizes lower. Shares fell about 11% after…
AI Cuts Creative Production Costs Tenfold: OpenArt
OpenArt says AI creative tools are production-ready, removing friction rather than people—and enterprise controls matter when teams scale.
Indie agencies question DSP dependence as bot traffic tops 50%
Indie agencies say promised direct DSP relationships haven't materialized as fees stay steep, while AI agents and unified platforms blur the adtech map.
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
Stagwell buys Freestar to own publisher ad sales tech
Stagwell brings Freestar into its Owned Media unit to control publisher inventory, putting programmatic transparency and supply-side economics under the spotlight.
Festive ad-tech hiring: Delhi programmatic roles at 50%
TeamLease EdTech's HY2 2026 report shows programmatic associate roles lead Delhi fresher hiring at 50% and digital marketing executive tops Mumbai at 48%.