Topic
Tag: AdTech
9 stories
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.
AdCounty Media Names Sudha Wadhwa as Business Growth Head
AdCounty Media names Sudha Wadhwa as National Head of Business Growth to drive India expansion in programmatic, performance and publisher solutions.
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
Google Elevates Sapna Chadha to APAC Ads Strategy VP
Google has expanded Sapna Chadha’s remit to VP, APAC Ads Go-to-Market Strategy and Operations, signalling a bigger bet on AI-led ads and video commerce.
OpenAI Tests ChatGPT Ad Format That Opens AI Chat, Not a Site
OpenAI is testing ChatGPT ads that open a branded AI conversation instead of a website. Here's why the click-to-chat format matters for advertisers.
DOJ Second Request Slows Fox’s $22B Roku Takeover
The US Justice Department has issued a second request on Fox's $22 billion Roku acquisition, deepening scrutiny of CTV gatekeeping, ad data and screen…
Why Your 2027 CTV Budget Needs Test Data Before November
B2B marketers planning 2027 budgets have roughly 90 days to generate their own connected TV data. Here's what a narrow CTV test can and…
Google Escapes AdX Breakup, and Publishers Aren’t Mourning
A US court declined to force a Google AdX breakup. Publishers say relief, resignation and a focus on data access now outweigh any sense…