Topic
Tag: AdTech
60 stories
Programmatic fresher hiring in Delhi hits 50%: TeamLease
TeamLease EdTech's HY2 2026 report shows Programmatic Advertising Associate leads Delhi fresher hiring at 50%, while Digital Marketing Executive leads Mumbai at 48%.
NDTV adopts Amagi AdFlow to rebuild 15–18 min FAST breaks
NDTV is using Amagi AdFlow Orchestrator to split 15–18 minute linear ad breaks into shorter, platform-specific pods for FAST and CTV.
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.
5 HIPAA martech gaps a BAA won’t close
Business associate agreements don't make health martech compliant. Here's how to audit tags, EHR feeds and ad platform exits for HIPAA risk.
X Self-Serve Advertisers Up 50% as AI Campaign Builder Launches
X has launched X Lift, an AI tool in X Ads Manager that turns a website URL into a ready-to-launch campaign. Self-serve advertisers grew…
In-content ads lift recall 5.5x in Omnicom-Rembrand tie-up
Omnicom Media and Rembrand are building a buy-side in-content ad capability; paired placements lift recall 5.5x and purchase intent 4x.