Topic
Tag: AdTech
60 stories
Amazon Prime Video adds interactive ads with 50% purchase lift
Amazon Ads debuts Interactive Video Ads and Pause Ads on Prime Video India; early markets report over 50% higher total purchases from interactive campaigns.
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
OpenAI Adds Visual Ads; ChatGPT Clicks 3.6x More Bot-Heavy
OpenAI is testing visual ads in ChatGPT and adding conversion measurement, but TrafficGuard found clicks 3.6x more likely to be bots than Google.
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
OpenAI’s 2.5B prompts now get image ads and measurement
OpenAI tests US ChatGPT image ads and expands measurement beyond last click. But with 2.5B daily prompts vs Google's 15B searches, inventory is tight.
MGID names Gaurav Ahuja Executive Director
MGID has named Gaurav Ahuja as Executive Director, adding publisher sales and native advertising depth as CEO Pankaj Sharma prepares to exit in November.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
AI Has Shifted Media Planning from Experimentation to Proof
AI adoption no longer earns credit. The next fight is proving outcomes, fixing incrementality standards, and separating media value from ease of buying.
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
AppLovin asks court to block Unity’s ad data use
AppLovin is asking a California court to restrict Unity from collecting ad auction data, claiming it trained rival models. Unity plans to oppose.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.