Topic
Tag: AdTech
60 stories
WPP Media names Laura Ryan Chief Media Officer
WPP Media has named former Orion Worldwide Global CEO Laura Ryan as Chief Media Officer to lead investment, partnerships, media management and activation.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Meta Muse’s fast start hints at a new agentic ad model
Meta's Muse hit 730,000 U.S. downloads in five days, raising questions about the agent's next act: an ad business built for machine readers, not…
Moving Walls plugs DOOH into Magnite across APAC
Moving Walls has connected its LMX supply-side platform to Magnite, making Asia-Pacific digital out-of-home inventory biddable via CPM buys.
IAB Tech Lab AAMP 3.0 aims to standardise agentic ad buying
IAB Tech Lab's AAMP 3.0 introduces OpenProposal, an agent-readable format to take AI media buying from RFP discovery through to transaction.
58% of ad execs expect agentic buying to hit scale in a year
IAB Europe research shows 58% of ad executives expect agentic ad buying to reach scale within a year, but adoption is uneven and oversight…
Taboola launches Realize ID to capture open-web intent
Taboola's new Realize ID identity layer turns fragmented consumer signals into one view, with the company reporting up to 2.4x conversion efficiency gains.
Tanishq becomes first Indian jewellery brand on ChatGPT Ads
Tanishq has launched on ChatGPT Ads through HiveMinds and Razorpay to reach high-intent gold exchange and wedding jewellery shoppers.
PolyAI, Taboola, Contentful and Docusign win Digiday Tech Awards
The 2026 Digiday Technology Awards show AI agents, conversational publisher tools, and no-code personalization moving from pilots to production.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.
Pinterest courts brands with Visual Search Ads and AI upgrades
Pinterest is rolling out Visual Search Ads, Performance+ upgrades and creator-led CTV tools to build a full-funnel ad offering.