Topic
Tag: performance marketing
5 stories
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
Criteo and Tyroo expand commerce media pact to Southeast Asia
Criteo has named Tyroo Technologies a reseller for Thailand, Malaysia and the Philippines, widening access to its AI-assisted commerce media platform.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
New Rules for Marketing to India’s Learners
TimesPro CMO Kshitij Jain on why 63% of learners feel overwhelmed, how AI is changing discovery, and why performance marketing alone won't build loyalty.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.