Topic
Tag: performance marketing
28 stories
Affle Buys Perion for $420M as Open-Web Shrinks
Affle will buy adtech firm Perion for $420 million all-cash, a 34.5% premium, taking it off Nasdaq as open-web consolidation accelerates.
Top 10 Affiliate Marketing Networks in India for 2027
From auto-linking tools to UPI payouts, India's affiliate landscape is maturing. Here are the networks content creators should evaluate for 2027.
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.
20 Ads Can Still Test the Same Idea
When paid social results stall, the fix is rarely more assets. It's creative diversity: new hooks, messages, angles and formats the algorithm can learn…
6 AI-Powered Performance Marketing Mistakes That Erode Growth
A practical checklist on why platform metrics can look strong while business results stall, and where human judgment must re-enter AI-led campaigns.
Coursera appoints Amy Weisenbach as chief marketing officer
The former New York Times CMO starts at Coursera on November 30 as the edtech platform prepares to unite Coursera and Udemy.
Wipro India names Kuldeep Sehrawat director and head of marketing
Kuldeep Sehrawat, formerly of IBM India, has joined Wipro as director and head of marketing for India, bringing deep B2B and partner-led marketing experience.
17 years of brand relevance work lands Volvo Car India top job
Volvo Car India elevates Anuj Somani to head, integrated marketing and performance after five years and four roles at the automaker.
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Small Performance Gains Can Quietly Kill Creative Judgment
Why small performance gains can distract marketing teams, narrow creative choices and make activity look like growth—and how to give every metric a job.
Picsart Marketing Studio Claims 86–93% Creative Accuracy
Picsart's new Marketing Studio combines creative production, Zappi consumer testing and Google Ads launch for small teams and solopreneurs.
Why ₹40,000 in Affiliate Sales Can Beat ₹50,000 for D2C
Last-click rules can make profitable affiliates look expensive. Here's how India's D2C teams should set windows, compare net orders and pay fairly.