Section
Category: Martech
150 stories
Criteo and Tyroo expand commerce media pact to Southeast Asia
Criteo has named Tyroo Technologies a reseller for Thailand, Malaysia and the Philippines, widening access to its AI-assisted commerce media platform.
Flam Raises $40M Series B to Scale AI Interactive Content
Bengaluru-based Flam has raised $40 million in Series B funding to expand its AI interactive content platform, with backers including QED Investors and Shah…
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
3 Ways to Make AI Safer in Live Ad Accounts
Optmyzr outlines three AI safety layers for live PPC accounts: grounding data, account-level policies, and human review before every change.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.
Google Chrome debuts ad detection metrics in CrUX
Google has added ad count, density, network weight and CPU weight signals to Chrome’s CrUX report, giving media teams a new quality lens for…
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.
Who Actually Owns AI Agents After They Ship?
New research shows 85% of companies claim every AI agent has a named owner, but only 42% say ownership is clear. Here’s how to…
How to Keep Product Catalogs Visible in AI Search
Conversational search engines are changing product discovery. Here’s how marketing ops teams can structure catalogs, feeds, and reviews to stay visible.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.
OpenAI Tests ChatGPT Ad Format That Opens AI Chat, Not a Site
OpenAI is testing ChatGPT ads that open a branded AI conversation instead of a website. Here's why the click-to-chat format matters for advertisers.
Infopercept Appoints Nikhil Bhavsar Chief Product & Solution Officer
Ahmedabad-based Infopercept has named ex-Google and IBM leader Nikhil Bhavsar as Chief Product & Solution Officer to scale its Invinsense platform globally.