Section
Category: Martech
150 stories
Walmart upgrades Scintilla with marketplace data and AI
Walmart is expanding Scintilla for suppliers with marketplace data, custom dashboards, alerts and deeper AI recommendations next year.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Adobe Expands Free AI Training, Sets 30M Learner Goal
Adobe’s Digital Academy tops 3 million learners in 2026, with India partnerships and free LinkedIn courses for marketers, plus this week’s AI martech releases.
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
Ad Verification Must Move From Receipts to Pre-Bid Intelligence
Advertisers are moving beyond viewability and fraud checks. Peer39’s Adloox deal points to pre-bid media intelligence that improves buying decisions.
Why Companies Measure AI Against the Wrong Goal
New Epsilon and Forrester research shows most marketers use AI for productivity but grade it on revenue. Here is how to close the gap.
HubSpot Rebuilds Platform Around AI Agent Orchestration
HubSpot's Unbound26 update turns Breeze Assistant into an AI orchestration layer, backed by a self-updating Smart CRM and Growth Context.
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
Walled Garden’s Sage Turns Listings Into Live Meta Ads
Walled Garden launches Sage, an AI agent that turns real estate listings into Facebook and Instagram ad campaigns, with cost approval before any spend.