Section
Category: Martech
150 stories
MarTech+ Summit 2026: AI, Silos and Martech ROI
ETBrandEquity's MarTech+ Summit 2026 in Gurugram will examine how AI is breaking silos and accelerating growth, with Gartner data on martech utilisation.
Palantir’s Quiet Push Into Media’s Data Stack
Fox News Digital, Zeta Global, Stagwell and USA Today Co. are using Palantir's data platform, promising speed but raising trust and governance questions.
Marketo Co-founder Jon Miller Launches Phave for AI-Era B2B
Marketo co-founder Jon Miller has launched Phave, an AI-native B2B marketing automation platform that replaces rigid rules with reasoning and playlists.
AI Search Is Rewriting Ecommerce Product Discovery
Shoppers are shifting from six-word Google queries to 24-word conversational prompts. Here's how retailers can keep products discoverable in AI search.
OpenAI’s ChatGPT Ads Test Cross-Site Tracking Cookie
A ChatGPT-related cookie can follow browsers to sites using OpenAI's ad pixel, raising attribution benefits and consent concerns for marketers.
Taboola launches Realize ID to capture open-web intent
Taboola's new Realize ID identity layer turns fragmented consumer signals into one view, with the company reporting up to 2.4x conversion efficiency gains.
Publishers Score Google’s Ad Tech Remedies at 5/10
Digiday publisher scorecard rates Google’s ad tech remedies 5/10. Header bidding access leads; enforcement and switching risk remain tests.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
PolyAI, Taboola, Contentful, Docusign Win Digiday Tech Awards
Digiday’s 2026 Technology Awards honor PolyAI, Taboola, Contentful and Docusign for AI, personalization and analytics wins.
How to plan a marketing team with AI coworkers
Agentic AI platforms now offer virtual teammates for hire. Here's how marketing leaders can staff, govern and measure hybrid human-AI teams.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
Google ad tech remedies land as AI platforms move in
Google must open AdX and DFP, but the next ad battle is shifting to AI platforms that combine discovery, ads and transactions.