Walled Garden, the Facebook and Instagram advertising platform built for real estate agents, brokers, mortgage professionals, and title companies, has launched Sage—an AI advertising agent that converts a plain-language listing description or URL into a ready-to-launch campaign. The tool is now included in every Walled Garden account.
A four-step path from message to live ad
Sage is designed for agents who want to promote a home without learning Meta Ads Manager. Instead of building campaigns manually, an agent describes the listing or pastes a link. Sage reads the details, writes the copy, designs the creative, selects a buyer audience around the property, sets the budget and campaign objective, and presents the finished campaign for review. Users can adjust any element in the same conversation before launch.
Walled Garden breaks the workflow into four steps:
- Describe or paste: The agent provides listing details or a listing URL.
- AI builds: Sage generates creative, copy, targeting, and budget in seconds.
- Review and approve: The agent sees the exact cost—including ad spend and the Walled Garden fee—before anything goes live.
- Launch and receive leads: The campaign runs on Facebook and Instagram, with leads delivered directly to the agent.
In the on-page demonstration, a short note about a just-listed colonial home in Glen Gardner, New Jersey, returns a designed ad with four creative variants, headline and body copy, a buyer audience near the home, and an itemized cost for a seven-day campaign. After approval, the ad is live.
Why the approval step is the bigger story
Walled Garden frames Sage’s review stage as a hard gate, not a passive confirmation. Co-founder Toni Thom said all of the agent’s decisions—budget, audience, and goal—can be changed by asking, and nothing spends until the agent approves the exact cost. She described the approval step as “a hard gate, not a checkbox.”
Because campaigns run on Walled Garden’s own advertising account, agents never need to connect, configure, or manage a Meta ad account. They can charge a card on file or bill a campaign to a client’s card—an option that matters for brokerages, teams, and marketing partners running ads on behalf of others.
Travis Thom, CEO and co-founder, said the product removes setup work rather than adding a wizard. In his view, agents “want the phone to ring when a home hits the market” instead of becoming media buyers. Thom has managed more than $100 million in Meta advertising spend over 15-plus years and generated more than 4 million real estate leads, according to Walled Garden. He is a Certified Meta Marketing Partner and previously served on Facebook’s Real Estate Advisory Board.
What marketers can borrow from Sage
For marketing teams outside real estate, Sage is a useful example of agentic AI moving from copy suggestions to campaign execution. Three practices stand out:
- Make cost visible before activation. Showing the full spend—including platform fees—can reduce hesitation from non-expert users.
- Keep a human approval gate for spend. AI can build a campaign quickly, but a clear approve step helps manage risk.
- Remove infrastructure friction. Running ads through a managed account lowers the technical burden for busy users.
Walled Garden, founded in 2020 and based in Albuquerque, New Mexico, describes Sage as the first conversational ad agent built specifically for real estate and available exclusively on its platform. Sample campaigns for new home, just listed, and just sold ads in Albuquerque, Houston, and Las Vegas are published on the Sage page.
Source: USA Today
