Section
Category: Martech
150 stories
AI stretches the consumer journey from 5.5 to 13 touchpoints
Google's Ankhee Bhakoo says AI has stretched the consumer journey from 5.5 to almost 13 touchpoints, rewriting India's festive playbook.
78% of CEOs expect growth. Only 27% of CMOs are ready
At MarTech+ Summit 2026, Publicis Sapient leaders flagged a gap: 78% of CEOs expect marketing-led growth, but only 27% of CMOs have the model…
TikTok Adds Attribution Source Optimization for App Campaigns
TikTok's Attribution Source Optimization lets app advertisers align campaign reporting and bidding with their chosen MMP or TikTok signal.
AI Raises Customer Expectations Faster Than It Fixes CX
Alchemer's 2026 survey finds 89% of consumers say AI hurt their CX, 44% struggle to reach a human, and 43% would pay for human…
Swiggy agentic AI lifts reactivation 5% with 50% fewer campaigns
Swiggy's AI agent drove 5% higher dormant-user reactivation with 50% fewer campaigns in an early test, shared at ET MarTech+ Summit 2026.
AI shifts marketing from funnels to business objectives
Nishant Kalra outlines three AI imperatives: manage AI brand perception, run goal-based campaigns, and close the five-minute lead response gap.
Martech Teams Can Cut AI Costs With Smarter Prompts
AI costs are climbing, especially through agents. Smarter prompting, frameworks and prompt logs can lift output without extra spend.
Data Busts 7 AI Search Myths Marketers Still Believe
AI and traditional search are growing together, not competing. New data shows AI-driven traffic is real but massively undercounted in analytics.
Hallmark Adds iSpot Outcomes Measurement Ahead of Holiday Push
Hallmark Media and iSpot are bringing outcomes-based measurement to holiday TV, linking cross-platform ad exposure to website visits, purchases and box-office sales.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
B2B attribution is messy: Integrate’s CaliberMind fix
Integrate CEO Mehul Nagrani on why B2B attribution stays messy, the CaliberMind acquisition, and why single metrics mislead demand gen.