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Jio Story: When the Cyber Cafe Stopped Being the Plan
From metered data and cyber cafe queues to an always-on pocket connection: how a decade rewired everyday Indian habits and what that tells marketers.
The Fevicol ad that sold unbreakable bonding
How a deadpan 'Unnees Bees' stress test turned Fevicol into India's default shorthand for a bond that cannot break.
HOCCO launches Payesh ice cream for Kolkata Durga Puja
HOCCO has entered East India with a Payesh-flavoured ice cream and a music-led Durga Puja campaign created by Havas Creative India.
Jio Story: Four Local Moments, One Shared Connection
Village calls, hostel Wi-Fi, regional creators and festival feeds reveal a local voice layer marketers can plan around, not just admire.
Flipkart Minutes’ 10-minute horror series taps Ramsay Brothers
Flipkart Minutes and McCann India team up with the Ramsay Brothers for The Last Delivery, a three-episode horror series timed for Halloween.
Jio Story: Which Data Decade Archetype Are You?
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty: the four human habits that came with India's data decade, and what they mean for…
